Foundation Realty was looking to hire quality agents that would be committed in a market that encounters high job turnover due to competitive commission rates.
Through facilitated discussions Foundation Realty was able to establish the most important qualities applicants needed to best fit with the company’s core values. External research allowed for tailoring various strategies to fill the gaps in the competitive market.
The company has used the information uncovered in the internal and external discovery sessions to tailor tailored their agent search specific to the successful traits uncovered, hired new agents and modified their approach to more comprehensively position the business.
– AHA MOMENT –
Facilitated discussions showed us that the best qualifications for anticipating successful agents had nothing to do with their knowledge of real estate.