Increase exhibit & event attendance and awareness.
Why It Works:
Through the discovery process we identified traits of the most successful exhibits and events. This information allowed us to target specific membership audiences and audiences similar to engaged members.
From there we used precise platforms to create awareness and engagement that in turn brought people to the Flint Hills Discovery Center. Additionally we were able to track and analyze the results.
And what were the results? Their main annual event has managed to increased attendance every year (despite weather cooperation).