Our phased approach addresses long-term strategy as well as immediate needs.
Often times clients will call us with an immediate need- a revised website, a commercial for tv ad buys, an inbound campaign to generate leads, etc.- but when we dig deeper, it becomes apparent that the immediate need is actually a symptom of a larger goal or issue. Often the bigger issue has to do with an unanswered question of how to increase sales across the company, expand into a new product line or attract the right kind of talent.
Our process starts with a facilitated discussion with your team and stakeholders and will include areas of research to get to the next stage of design strategy. Next, we’ll work to understand markets, research in those markets, determine appropriate strategy, conduct facilitated discussions in all the areas you’re looking to expand. Based on the prioritizations necessary, we can nail down implementation tactics.
This starting point will help us survey the landscape both within your company as well as competitors and market, taking into account specific challenges and opportunities. The Discovery stage can include aspects internal and external to the company. Internal Discovery sometimes involves assessing current databases and customer management systems as well as sales processes, lead generating mechanisms, etc. External Discovery can include industry and technological trends existing in the market.