SEO

Search Marketing Overview, Process & Measurement

Search marketing and pay per click (ppc) advertising by Ampersand Business Solutions

Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work …

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Website Keyword Research For Business: 6 Ways To Get Started

Website Keyword Research For Business: 6 Ways To Get Started

Step 1: Identify important topics relative to your business

Make a list of 5-10 “topic buckets” that would be ideal for your business to rank for. They should be a bit generic but focused on your business and industry.

  • Topics that come up in sales conversations
  • Topics that your competitors or industry influencers blog about regularly
  • What would your target audience search for if they were looking for your services?

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6 Basics of Search Engine Optimization For Small Business Websites

As a small business, one of the most important aspects of online marketing is SEO. Search Engine Optimization is basically a term that describes methods of helping your website get found through search engines. While there are a variety of methods for better on-page and off-page SEO, if you are just getting familiar with the …

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