5 Reasons Why Your Website Isn’t Generating New Leads

  1.  Your website doesn’t have any testimonials, reviews or success stories

When potential customers and clients want to learn about your business, they tend to focus on third-party opinions rather than only trusting what your company has to say about itself. Review websites and social media have become a very important part of the buyer’s journey. Including testimonials, reviews, case studies and success stories right on your website is the best way to educate your leads on the value of your business and help guide them through the decision making process. Don’t force them to leave and search for another website to find the important opinions and feedback about your services. Highlight customer stories and include real life examples and quotes within your web pages and even create a dedicated section for this. Third party validation increases your credibility and without it you may be losing out on business.

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The 4 Things Every Healthcare Office Website Needs For Lead Generation

In the healthcare industry, it’s important to have a unique online presence in order to differentiate yourself from your competitors. Your website should speak to your target audience and provide them with valuable information so they can make a decision to become a patient. Websites shouldn’t just be a brochure about your business. You want your healthcare office website to provide value and answer questions for your potential patients. If you become a resource for them, a place they can depend on for answers to simple everyday questions, they will better understand your expertise in the industry. For any healthcare office to be successful online, they need a website that’s focused on “lead generation”. This means a website that has the working pieces to attract the right patients, provide them with the education they need to make a decision and the tools to make the appointment process smooth. Here’s what makes a healthcare office website successful with lead generation.

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Lead Generation: What Is It and Why You Should Be Doing It?

Inbound lead generation is the solution that will stop your business from being that annoying cold caller interrupting dinner time. Your business needs new leads, new clients and increased revenue. However, the days of cold calling and direct mail campaigns are soon to be long gone. Your customers are on the internet searching for solutions to their problems and comparing options. They are reading reviews, consuming content and searching for networking opportunities to learn more about their challenges. Today’s businesses are staying in front of their industry by using online lead generation. Let’s dive into what lead generation for business is and why it’s important for your company.

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