1. Your website doesn’t have any testimonials, reviews or success stories
When potential customers and clients want to learn about your business, they tend to focus on third-party opinions rather than only trusting what your company has to say about itself. Review websites and social media have become a very important part of the buyer’s journey. Including testimonials, reviews, case studies and success stories right on your website is the best way to educate your leads on the value of your business and help guide them through the decision making process. Don’t force them to leave and search for another website to find the important opinions and feedback about your services. Highlight customer stories and include real life examples and quotes within your web pages and even create a dedicated section for this. Third party validation increases your credibility and without it you may be losing out on business.