Whether you are already planning an event or would like to schedule one in order to increase business – you’ll need the right promotional tactics. Online promotion is great for events because you can reach your target audience in many different ways. In order to succeed with generating awareness and getting people in the door, you’ll need to strategize the best ways to get in front of the best audience. First, be sure to understand who this event is for and how you will cater the actual event and it’s promotion to hit that audience. Understanding your buyer persona and where they hang out as well as their online habits is key to successful event promotion. Once you have a good idea of who you are targeting, utilize these 4 simple tips to increase attendance for your company event!