How Your Business Should Gather & Use Customer Data For Marketing

Are You Collecting and Using Data From Your Customers? Customer data is key to success with online marketing. Why? Because the data you collect from your customers tell you what you need to know about their behaviors and their engagement with your business. With this useful information, you can take the “guessing game” out of strategy …

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How Businesses Are Using Facebook Live to Increase Engagement

According to Social Media Today, “people are spending 3 times longer watching live video versus ones that have already been pre-recorded..” More businesses are using Facebook as a tool to create cost-effective, highly engaging and fun video content. It’s quick, easy and can be very “in the moment” versus having an entire production set. Your business can connect more directly with your audience using Facebook Live while creating excitement around your company culture, product release, content production and more. Here’s how your company can starting using Facebook Live to increase engagement.

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What You Need To Know About The Facebook Newsfeed Changes

As of January 11, 2018, Facebook has made changes to it’s algorithm so to encourage more “meaningful” interactions. This means that posts from pages and videos will be seen less on your news feed and opportunities to interact with the people you care about will increase. This is important for businesses to acknowledge because it will make a big impact on their Facebook marketing efforts.

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5 Key Lessons From The Facebook Decoded Event 2017

Earlier this week, I had an opportunity to attend Facebook Decoded. Facebook invited a group of 40 to 50 marketers and developers to teach us how to help you, our clients, and learn what challenges we face in the marketplace. The Fall Summit lasted all day and included a range of topics from Facebook Product Managers including the importance of the pixel and how to implement it, Facebook auction and delivery, deep dive into video solutions, and much more.

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How ‘Bad Moms’ Used Location Data and Pay-Per-Click Advertising to Get People into Theater Seats

  The film industry is a powerful marketing force, but with so much segmentation of media, it’s not always easy to see exactly which touchpoint (or accumulation thereof) is effective in getting people into theater seats. Another challenge in marketing a movie is that it’s a very short window of opportunity compared to the marketing …

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How Halo Top is Conquering the Ice Cream World Without Buying a Single Traditional Ad (Hint- their Facebook Ads are Killing It)

Have you heard of Halo Top ice cream? If you have, it’s probably because you saw it on social media. Positioned and labeled as light ice cream and a good source of protein, Halo Top is 60 calories and 6 grams of protein per half cup serving- compared to the same serving size of Haagen-Dazs …

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