Attract New Patients with Facebook Lead Ads

What are Facebook lead ads?

Facebook leads ads are mobile ads on Facebook designed to convert leads from people clicking on your ad. When someone clicks on a Facebook lead ad promoted by your dentist office, they’ll be prompted to fill out a form right there on Facebook instead of being sent over to your website or a dedicated landing page. This type of advertising increases the chance of someone following through and filling out the form, since they don’t have to leave the page. When the lead ad is clicked on, potential patients will already see their information they shared with Facebook filled out on the form. This usually includes name, email and phone number, making the conversion process extremely quick and easy.

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What’s The Difference Between Content Marketing and Inbound Marketing?

With traditional marketing becoming less effective, as a forward thinking business owner you may be considering other more popular trends in the business marketing space. However, as you gain an understanding of terms such as, “inbound marketing” you may question how different the methodology is from general content creation and the content marketing efforts you’ve dealt with in the past. Content marketing has been around for much longer than inbound and has helped businesses gain traction and grow online. While definitely an effective way to attract and keep your audience engaged, content marketing is missing some key ingredients to closing business. That’s where inbound comes in! In this article you’ll learn the difference between inbound and content marketing and how they work together to create a methodology businesses can follow to increase revenue from online efforts. 

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How ‘Bad Moms’ Used Location Data and Pay-Per-Click Advertising to Get People into Theater Seats

  The film industry is a powerful marketing force, but with so much segmentation of media, it’s not always easy to see exactly which touchpoint (or accumulation thereof) is effective in getting people into theater seats. Another challenge in marketing a movie is that it’s a very short window of opportunity compared to the marketing …

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How Halo Top is Conquering the Ice Cream World Without Buying a Single Traditional Ad (Hint- their Facebook Ads are Killing It)

Have you heard of Halo Top ice cream? If you have, it’s probably because you saw it on social media. Positioned and labeled as light ice cream and a good source of protein, Halo Top is 60 calories and 6 grams of protein per half cup serving- compared to the same serving size of Haagen-Dazs …

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Future of Marketing: Understanding the Impact of Mobile

future-of-marketing.jpgIt’s important to understand how much mobile devices have changed the way consumers interact with business. The future of marketing is very bright for mobile devices. According to Google, 69% of smartphone users turn to their mobile devices first in a moment of need and 76% of those people searching for something nearby will likely visit a related business within one day.

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Content Creation to Catch (and Keep) the Eyes of Your Customers

Recently a few things have caught the attention of the advertising and marketing world. Agency Vaynermedia bought Purewow.com, airbnb has launched the airbnb magagazine, and Magnolia Magazine premiered last fall. What do all of these things have in common? They’re outside the traditional trajectory of how brands usually engage with their customers by creating new content to engage or, in some cases, securing the platform in which to share the content.

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