As of January 11, 2018, Facebook has made changes to it’s algorithm so to encourage more “meaningful” interactions. This means that posts from pages and videos will be seen less on your news feed and opportunities to interact with the people you care about will increase. This is important for businesses to acknowledge because it will make a big impact on their Facebook marketing efforts.
Let’s talk employee retention. Companies have a hard time blaming themselves when an employee makes the move to leave or is unhappy with their career. Many business owners will lay off employees due to lack of motivation, work ethic or competence. However, as a business owner and a manager of a team, you have to dive into the real reasons why employees are leaving your company. Whether by their choice or yours, what is the truth behind their unhappiness or under performance? Many times the reason is that you have the wrong people in the wrong roles.
Digital marketing for business has many benefits. Increased website traffic, better brand awareness and boosts in lead generation are just some of the valuable results your company can experience when implementing digital marketing strategies. However, when you’re first getting started it can be overwhelming to choose which strategies will bring in the leads right now and which should be built out for long term success. In this article we’ll touch on just a few of the short and long term digital marketing strategies businesses can deploy for success.
Earlier this week, I had an opportunity to attend Facebook Decoded. Facebook invited a group of 40 to 50 marketers and developers to teach us how to help you, our clients, and learn what challenges we face in the marketplace. The Fall Summit lasted all day and included a range of topics from Facebook Product Managers including the importance of the pixel and how to implement it, Facebook auction and delivery, deep dive into video solutions, and much more.
Want to attract more readers to your blog? You’ll need clickable blog titles. Your title should draw attention to the right readers in order to increase views and shares. When your title shows up on social media and in your subscriber’s inbox – you want them to click! Here are some tips on how to create blog article titles that will get clicks!
As a small to medium size business, your main goal should be to retain your best customers and attract new customers that are just like them. Using a weekly or monthly newsletter is a great way to do just that. Subscribers of your newsletter are able to stay engaged with your company and their content while also learning about new products and services you have to offer. Some benefits of a monthly newsletter include increased traffic, engagement with customers, boost in social following and more!
“Email makes money. For every $1 you spend on
Want to increase search traffic? Your website needs a blog. Your blog should be updated regularly with new, engaging content for your target audience. Quality content is key to generating the right traffic from search results and other traffic sources. Optimization is the other critical aspect of increasing search traffic. Search Engine Optimization (SEO) is how business blogs get found through Google by people seeking out solutions related to their content. Follow these simple steps to optimize your blog posts and start increasing your search traffic!
As many agencies focused on SEO and lead generation will tell you, local marketing campaigns start with updating business directory listings. Thousands of websites allow businesses to create listings including Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! When someone is searching for services related to your business and they are located in your area, having updated business listings in all the large directories is the way you will show up on the first page of search results.
For small businesses coming up with fresh, new content ideas on a regular basis can become challenging. However, successful inbound marketers know that content is king and the best way to build momentum with digital marketing is to consistently publish articles that provide value to your target audience. Are you ready to start creating content that will bring in new qualified leads? Here is a list of 14 ideas to get you started on the path to digital marketing success.
“By 2017, video will account for 69% of all consumer internet traffic” – Cisco
By now you’ve heard that content marketing is key to generating new leads and business. But what you may not have heard is the impact that video marketing is making in the content world. Small businesses who are not taking advantage of video marketing for their blog and website will be left behind. Video is the future, and the present of great marketing. According to Neilsen, 64% of marketers expect video to dominate their strategies in the near future. With video marketing, you increase your reach and improve your website search engine optimization. The shareability of video has been proven time and time again with popular social sites such as Youtube taking over the internet. With an engaging video, you can dominate your audience’s news feed. Businesses are already on sites such as Facebook and Instagram live-streaming events, promoting products and talking to users. Understanding that video marketing is key to success with content marketing in 2017, let’s dive into what video marketing really “is” and why your business should be making videos today.