For small businesses coming up with fresh, new content ideas on a regular basis can become challenging. However, successful inbound marketers know that content is king and the best way to build momentum with digital marketing is to consistently publish articles that provide value to your target audience. Are you ready to start creating content that will bring in new qualified leads? Here is a list of 14 ideas to get you started on the path to digital marketing success.
“By 2017, video will account for 69% of all consumer internet traffic” – Cisco
By now you’ve heard that content marketing is key to generating new leads and business. But what you may not have heard is the impact that video marketing is making in the content world. Small businesses who are not taking advantage of video marketing for their blog and website will be left behind. Video is the future, and the present of great marketing. According to Neilsen, 64% of marketers expect video to dominate their strategies in the near future. With video marketing, you increase your reach and improve your website search engine optimization. The shareability of video has been proven time and time again with popular social sites such as Youtube taking over the internet. With an engaging video, you can dominate your audience’s news feed. Businesses are already on sites such as Facebook and Instagram live-streaming events, promoting products and talking to users. Understanding that video marketing is key to success with content marketing in 2017, let’s dive into what video marketing really “is” and why your business should be making videos today.
With traditional marketing becoming less effective, as a forward thinking business owner you may be considering other more popular trends in the business marketing space. However, as you gain an understanding of terms such as, “inbound marketing” you may question how different the methodology is from general content creation and the content marketing efforts you’ve dealt with in the past. Content marketing has been around for much longer than inbound and has helped businesses gain traction and grow online. While definitely an effective way to attract and keep your audience engaged, content marketing is missing some key ingredients to closing business. That’s where inbound comes in! In this article you’ll learn the difference between inbound and content marketing and how they work together to create a methodology businesses can follow to increase revenue from online efforts.
Recently a few things have caught the attention of the advertising and marketing world. Agency Vaynermedia bought Purewow.com, airbnb has launched the airbnb magagazine, and Magnolia Magazine premiered last fall. What do all of these things have in common? They’re outside the traditional trajectory of how brands usually engage with their customers by creating new content to engage or, in some cases, securing the platform in which to share the content.