Search Marketing Overview, Process & Measurement

Search marketing and pay per click (ppc) advertising by Ampersand Business Solutions

Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work …

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How Your Business Should Gather & Use Customer Data For Marketing

Are You Collecting and Using Data From Your Customers? Customer data is key to success with online marketing. Why? Because the data you collect from your customers tell you what you need to know about their behaviors and their engagement with your business. With this useful information, you can take the “guessing game” out of strategy …

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How Businesses Are Using Facebook Live to Increase Engagement

According to Social Media Today, “people are spending 3 times longer watching live video versus ones that have already been pre-recorded..” More businesses are using Facebook as a tool to create cost-effective, highly engaging and fun video content. It’s quick, easy and can be very “in the moment” versus having an entire production set. Your business can connect more directly with your audience using Facebook Live while creating excitement around your company culture, product release, content production and more. Here’s how your company can starting using Facebook Live to increase engagement.

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What You Need To Know About The Facebook Newsfeed Changes

As of January 11, 2018, Facebook has made changes to it’s algorithm so to encourage more “meaningful” interactions. This means that posts from pages and videos will be seen less on your news feed and opportunities to interact with the people you care about will increase. This is important for businesses to acknowledge because it will make a big impact on their Facebook marketing efforts.

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Finding The Right People For The Right Seats Using Digital Marketing

Let’s talk employee retention. Companies have a hard time blaming themselves when an employee makes the move to leave or is unhappy with their career. Many business owners will lay off employees due to lack of motivation, work ethic or competence. However, as a business owner and a manager of a team, you have to dive into the real reasons why employees are leaving your company. Whether by their choice or yours, what is the truth behind their unhappiness or under performance? Many times the reason is that you have the wrong people in the wrong roles.

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Short Term vs. Long Term Digital Marketing Strategies For Success

Digital marketing for business has many benefits. Increased website traffic, better brand awareness and boosts in lead generation are just some of the valuable results your company can experience when implementing digital marketing strategies. However, when you’re first getting started it can be overwhelming to choose which strategies will bring in the leads right now and which should be built out for long term success. In this article we’ll touch on just a few of the short and long term digital marketing strategies businesses can deploy for success.

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5 Key Lessons From The Facebook Decoded Event 2017

Earlier this week, I had an opportunity to attend Facebook Decoded. Facebook invited a group of 40 to 50 marketers and developers to teach us how to help you, our clients, and learn what challenges we face in the marketplace. The Fall Summit lasted all day and included a range of topics from Facebook Product Managers including the importance of the pixel and how to implement it, Facebook auction and delivery, deep dive into video solutions, and much more.

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