If you ask any marketer worth their weight in salt how they feel about analytics, you are likely to hear rave reviews about their analytics tools, and possibly a diatribe about the perils of not being “data-driven”. So, just how valuable are analytics? Are you connecting your analytics to actions? If your answer to the …
As marketers, if there is one thing that we are all aware of it’s the fact that the world of marketing is constantly changing. We spend countless hours creating content through the process of well-defined strategies, only to discover that there is a new and improved way to do what we do. That my friends …
Lean UX is a term that has gained increasing popularity in the last few years, and it’s easy to see why. Collaborative, fast, results-oriented—sign me up! Now, what exactly is Lean UX and how is it used in day-to-day business? What is Lean UX? “Lean” as a concept is nothing new. It has been used …
Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work …
Read moreSearch Marketing: How to Do It Well & What to Measure
Website design can be tricky. Your website is the center of your business hub and is the digital storefront. It’s the first place people look when they hear about you and it’s the first place they look when considering applying for a job. Your website is – or should be – your biggest marketing asset …
Are You Collecting and Using Data From Your Customers? Customer data is key to success with online marketing. Why? Because the data you collect from your customers tell you what you need to know about their behaviors and their engagement with your business. With this useful information, you can take the “guessing game” out of strategy …
Read moreHow Your Business Should Gather & Use Customer Data For Marketing
Are you ready to grow your business? Download our eBook How to Attract Customers with Facebook.
Facebook offers businesses many tools to attract more customers online. One feature that is becoming more and more popular for companies is Facebook groups. By using groups, businesses are able to learn about their customers, provide bonuses and incentives as well as actually sell and make money online!
Read moreHow to Use Groups in Facebook to Attract More Customers
According to Social Media Today, “people are spending 3 times longer watching live video versus ones that have already been pre-recorded..” More businesses are using Facebook as a tool to create cost-effective, highly engaging and fun video content. It’s quick, easy and can be very “in the moment” versus having an entire production set. Your business can connect more directly with your audience using Facebook Live while creating excitement around your company culture, product release, content production and more. Here’s how your company can starting using Facebook Live to increase engagement.
Read moreHow Businesses Are Using Facebook Live to Increase Engagement
As of January 11, 2018, Facebook has made changes to it’s algorithm so to encourage more “meaningful” interactions. This means that posts from pages and videos will be seen less on your news feed and opportunities to interact with the people you care about will increase. This is important for businesses to acknowledge because it will make a big impact on their Facebook marketing efforts.
Read moreWhat You Need To Know About The Facebook Newsfeed Changes
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