Digital Marketing Archives | Ampersand Business Solutions

The 3 Best Business Intelligence Tools for Marketers

May 7, 2019May 7, 2019

Part of effectively reaching your ideal customer is gathering information on what their needs are and how they’re currently interacting with your business. We have a few tools that we use on a regular basis to gain insight on customer behavior- Spyfu, Hotjar, and ArcGIS. They’re all web-based and require an account, though some offer …

AI in Marketing: Beyond Simple Analytics

February 26, 2019February 26, 2019

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If you ask any marketer worth their weight in salt how they feel about analytics, you are likely to hear rave reviews about their analytics tools, and possibly a diatribe about the perils of not being “data-driven”. So, just how valuable are analytics? Are you connecting your analytics to actions? If your answer to the …

Content Marketing Evolution

February 21, 2019February 21, 2019

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As marketers, if there is one thing that we are all aware of it’s the fact that the world of marketing is constantly changing. We spend countless hours creating content through the process of well-defined strategies, only to discover that there is a new and improved way to do what we do. That my friends …

Lean UX to Drive Customer Conversion

February 21, 2019February 21, 2019

Lean UX is a term that has gained increasing popularity in the last few years, and it’s easy to see why. Collaborative, fast, results-oriented—sign me up! Now, what exactly is Lean UX and how is it used in day-to-day business? What is Lean UX? “Lean” as a concept is nothing new. It has been used …

Search Marketing: How to Do It Well & What to Measure

February 21, 2019February 4, 2019

Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work …

Website Design To Save Money & Increase Sales

February 21, 2019February 4, 2019

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Website design can be tricky. Your website is the center of your business hub and is the digital storefront. It’s the first place people look when they hear about you and it’s the first place they look when considering applying for a job. Your website is – or should be – your biggest marketing asset …

How Your Business Should Gather & Use Customer Data For Marketing

November 8, 2018October 3, 2018

Are You Collecting and Using Data From Your Customers? Customer data is key to success with online marketing. Why? Because the data you collect from your customers tell you what you need to know about their behaviors and their engagement with your business. With this useful information, you can take the “guessing game” out of strategy …

How We Used Facebook Live to Increase Visibility

August 9, 2018

Are you ready to grow your business? Download our eBook How to Attract Customers with Facebook.

How to Use Groups in Facebook to Attract More Customers

October 12, 2018August 9, 2018

Facebook offers businesses many tools to attract more customers online. One feature that is becoming more and more popular for companies is Facebook groups. By using groups, businesses are able to learn about their customers, provide bonuses and incentives as well as actually sell and make money online!

How Businesses Are Using Facebook Live to Increase Engagement

October 21, 2018April 3, 2018

According to Social Media Today, “people are spending 3 times longer watching live video versus ones that have already been pre-recorded..” More businesses are using Facebook as a tool to create cost-effective, highly engaging and fun video content. It’s quick, easy and can be very “in the moment” versus having an entire production set. Your business can connect more directly with your audience using Facebook Live while creating excitement around your company culture, product release, content production and more. Here’s how your company can starting using Facebook Live to increase engagement.