What Makes Successful Brand Strategy?

Do you have a clear definition of your brand? Does your brand represent

who your company is

and

what you do

for your customers? By now, as a business owner, you may have realized brand isn’t just about what colors you put in your logo or the design of your website. Take a step back and look at the big picture that is your brand. What are your goals, long-term and short? What message and tone are you conveying to your audience? Who is your ideal audience and how are you the best choice for them? Brand strategy is what makes your company’s character identifiable. Focusing on consumer needs, competitive environment and consumer emotions you can begin to evolve your brand. Here are some essential facts and components of a successful brand strategy.

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Website Keyword Research For Business: 6 Ways To Get Started

Website Keyword Research For Business: 6 Ways To Get Started

Step 1: Identify important topics relative to your business

Make a list of 5-10 “topic buckets” that would be ideal for your business to rank for. They should be a bit generic but focused on your business and industry.

  • Topics that come up in sales conversations
  • Topics that your competitors or industry influencers blog about regularly
  • What would your target audience search for if they were looking for your services?

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How Halo Top is Conquering the Ice Cream World Without Buying a Single Traditional Ad (Hint- their Facebook Ads are Killing It)

Have you heard of Halo Top ice cream? If you have, it’s probably because you saw it on social media. Positioned and labeled as light ice cream and a good source of protein, Halo Top is 60 calories and 6 grams of protein per half cup serving- compared to the same serving size of Haagen-Dazs …

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Content Creation to Catch (and Keep) the Eyes of Your Customers

Recently a few things have caught the attention of the advertising and marketing world. Agency Vaynermedia bought Purewow.com, airbnb has launched the airbnb magagazine, and Magnolia Magazine premiered last fall. What do all of these things have in common? They’re outside the traditional trajectory of how brands usually engage with their customers by creating new content to engage or, in some cases, securing the platform in which to share the content.

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3 Easy Ways to Put Your Customers First and Why it’s Important


Recently we wrote a post about a key differentiator in how Under Armour and Blockbusters treat their customers (in a Tale of Two Companies). Under Armour and other successful and innovative companies seem to view the world (and their customers in it) differently than others. By putting their customers first, successful companies are able to anticipate their needs and translate those into products and services that will continuously revolutionize how they do business. This mutually beneficial relationship will yield much fruit for both parties.

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Creating Customer Evangelists by Jackie Huba and Ben McConnell (Key Takeaways)

Have  you ever given a passionate recommendation for a product or service? Do your customers tell their friends and family about your company? Before getting too far into how to create customer evangelists, Huba and McConnell describe the importance of understanding what customer evangelists are and how they behave, as well as the differences between …

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Buy-ology: Truth and Lies About Why We Buy by Martin Lindstrom (Key Takeaways)

Have you ever wondered why some of your products fly off the shelves and others collect dust? In this book author Martin Lindstrom explores the secret of successful products and services, what makes them stand out and why customers engage with them. What makes customers authentically engage with certain products? What are consumers really thinking?

Read moreBuy-ology: Truth and Lies About Why We Buy by Martin Lindstrom (Key Takeaways)

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