Registration Open for Marketing Strategy Conference

Ampersand Business Solutions will host digital marketing conference AMPD

Industry experts from New York City, Washington, D.C. and throughout the Midwest convening for the AMP’D Conference to help small business owners and marketing professionals grow their business. Insight, action, and growth are at the core of the upcoming AMP’D Conference, taking place on Friday, April 5th at the Bluemont Hotel. The vision for the …

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Search Marketing Overview, Process & Measurement

Search marketing and pay per click (ppc) advertising by Ampersand Business Solutions

Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work …

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Craft a Compelling Company Story- Building a Story Brand (Key Take-aways)

Building a Story Brand by Donald Miller is one of the best resources we’ve found on how to craft a compelling company story to appeal to prospective customers. Take-away #1: No one cares. It’s your job to make people care about what you’re selling. There is so much noise competing for our attention. We are …

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How Your Business Should Gather & Use Customer Data For Marketing

Are You Collecting and Using Data From Your Customers? Customer data is key to success with online marketing. Why? Because the data you collect from your customers tell you what you need to know about their behaviors and their engagement with your business. With this useful information, you can take the “guessing game” out of strategy …

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5 Reasons Why Your Website Isn’t Generating New Leads

  1.  Your website doesn’t have any testimonials, reviews or success stories

When potential customers and clients want to learn about your business, they tend to focus on third-party opinions rather than only trusting what your company has to say about itself. Review websites and social media have become a very important part of the buyer’s journey. Including testimonials, reviews, case studies and success stories right on your website is the best way to educate your leads on the value of your business and help guide them through the decision making process. Don’t force them to leave and search for another website to find the important opinions and feedback about your services. Highlight customer stories and include real life examples and quotes within your web pages and even create a dedicated section for this. Third party validation increases your credibility and without it you may be losing out on business.

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How Businesses Are Using Facebook Live to Increase Engagement

According to Social Media Today, “people are spending 3 times longer watching live video versus ones that have already been pre-recorded..” More businesses are using Facebook as a tool to create cost-effective, highly engaging and fun video content. It’s quick, easy and can be very “in the moment” versus having an entire production set. Your business can connect more directly with your audience using Facebook Live while creating excitement around your company culture, product release, content production and more. Here’s how your company can starting using Facebook Live to increase engagement.

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What You Need To Know About The Facebook Newsfeed Changes

As of January 11, 2018, Facebook has made changes to it’s algorithm so to encourage more “meaningful” interactions. This means that posts from pages and videos will be seen less on your news feed and opportunities to interact with the people you care about will increase. This is important for businesses to acknowledge because it will make a big impact on their Facebook marketing efforts.

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