Creating Customer Evangelists by Jackie Huba and Ben McConnell (Key Takeaways)

Have  you ever given a passionate recommendation for a product or service? Do your customers tell their friends and family about your company? Before getting too far into how to create customer evangelists, Huba and McConnell describe the importance of understanding what customer evangelists are and how they behave, as well as the differences between …

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Buy-ology: Truth and Lies About Why We Buy by Martin Lindstrom (Key Takeaways)

Have you ever wondered why some of your products fly off the shelves and others collect dust? In this book author Martin Lindstrom explores the secret of successful products and services, what makes them stand out and why customers engage with them. What makes customers authentically engage with certain products? What are consumers really thinking?

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