The Everything Store: Jeff Bezos and the Age of Amazon (Key Take-aways)

The Everything Store book

Did you know that when Amazon.com launched, it was the underdog book seller, competing with Borders, Barnes & Nobles and other big box bookstores? To date, Borders has died, Barnes & Noble has been battered, but survived, and Amazon has thrived. Why? Take-away #1: Obsessively Think About the Customer and How to Provide Value About …

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How Tax Reform Could Impact Your Small Business Advertising Deductibility

Did you know that advertising helps generate $52b (or nearly 16% of all economic activity) in Kansas? Did you know that tax reform proposals include reducing the deductibility of advertising as a business expense? Reducing advertising deductibility would not only negatively impact the ad industry, but also the small businesses throughout the state that rely …

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How ‘Bad Moms’ Used Location Data and Pay-Per-Click Advertising to Get People into Theater Seats

  The film industry is a powerful marketing force, but with so much segmentation of media, it’s not always easy to see exactly which touchpoint (or accumulation thereof) is effective in getting people into theater seats. Another challenge in marketing a movie is that it’s a very short window of opportunity compared to the marketing …

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A Tale of Two Companies- Blockbuster and Under Armour

At its peak in 2004, Blockbuster consisted of nearly 60,000 employees and over 9,000 stores. Ten years later, Blockbuster lost significant revenue and filed for bankruptcy protection on September 23, 2010. In January of 2013, the company took the first steps in the process when it shut down 300 stores nationwide. Every store was shuttered shortly thereafter.

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Creating Customer Evangelists by Jackie Huba and Ben McConnell (Key Takeaways)

Have  you ever given a passionate recommendation for a product or service? Do your customers tell their friends and family about your company? Before getting too far into how to create customer evangelists, Huba and McConnell describe the importance of understanding what customer evangelists are and how they behave, as well as the differences between …

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