3 Easy Ways to Put Your Customers First and Why it’s Important


Recently we wrote a post about a key differentiator in how Under Armour and Blockbusters treat their customers (in a Tale of Two Companies). Under Armour and other successful and innovative companies seem to view the world (and their customers in it) differently than others. By putting their customers first, successful companies are able to anticipate their needs and translate those into products and services that will continuously revolutionize how they do business. This mutually beneficial relationship will yield much fruit for both parties.

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A Tale of Two Companies- Blockbuster and Under Armour

At its peak in 2004, Blockbuster consisted of nearly 60,000 employees and over 9,000 stores. Ten years later, Blockbuster lost significant revenue and filed for bankruptcy protection on September 23, 2010. In January of 2013, the company took the first steps in the process when it shut down 300 stores nationwide. Every store was shuttered shortly thereafter.

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7 Tips for Leading Effective Meetings

Have  you ever attended a meeting that ran too long or felt pointless? Maybe you left feeling unclear as to who was supposed to do what as next steps. Here are some tips I’ve picked these up over the years  from working with business coaches and being involved in nonprofit boards. These techniques will be used during the upcoming
Executive Roundtable discussion series and a good way for you to see them in practice.

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