Competitor research is one of your first steps when creating an inbound marketing strategy. Understanding not only who your competitors are but what they are doing online is critical to implementing campaigns that will attract your similar target audience. Learn what keywords they are going after, what social media platforms they hang out on and what resources they are providing for their audience. Competitor research can help you gain valuable information on a direction for your Search Engine Optimization and social media strategy, as well as your content marketing. Here are 5 tools that will help you in finding out more about competitors online.
For all size businesses, finding great talent to join your team has always been a difficult task. Companies spend a ton of time reviewing, interviewing, training and then re-training talent with hopes to retain and clone their best team members. Decreasing team member churn is a pain point many businesses face, where too many resources are going into the hiring process because the wrong person was chosen for the job in the first place. Filling important positions, with the right candidates, is your most critical task to run a successful company.
Website Keyword Research For Business: 6 Ways To Get Started
Step 1: Identify important topics relative to your business
Make a list of 5-10 “topic buckets” that would be ideal for your business to rank for. They should be a bit generic but focused on your business and industry.
- Topics that come up in sales conversations
- Topics that your competitors or industry influencers blog about regularly
- What would your target audience search for if they were looking for your services?
In the healthcare industry, it’s important to have a unique online presence in order to differentiate yourself from your competitors. Your website should speak to your target audience and provide them with valuable information so they can make a decision to become a patient. Websites shouldn’t just be a brochure about your business. You want your healthcare office website to provide value and answer questions for your potential patients. If you become a resource for them, a place they can depend on for answers to simple everyday questions, they will better understand your expertise in the industry. For any healthcare office to be successful online, they need a website that’s focused on “lead generation”. This means a website that has the working pieces to attract the right patients, provide them with the education they need to make a decision and the tools to make the appointment process smooth. Here’s what makes a healthcare office website successful with lead generation.
FREE QUIZ: IS YOUR WEBSITE EASY TO USE
Want more leads from your website? Your business could be generating new contacts in your database daily by creating great offers that provide value for your target audience. Using forms and landing pages, you will get visitors to “convert” on your website by providing their email address and any other important information in exchange for a valuable offer. A successful offer can be anything (a tool, template, presentation, piece of content…etc) that will be informative, useful and valuable to your target audience. Your offer should be helpful to the visitor while also showcasing your expertise on subject matters that help solve problems for your audience. The more offers you have available on your website, the more opportunities you have to increase your leads and grow your database of potential customers. Here are 6 ideas for great offers that will attract more online leads.
Inbound lead generation is the solution that will stop your business from being that annoying cold caller interrupting dinner time. Your business needs new leads, new clients and increased revenue. However, the days of cold calling and direct mail campaigns are soon to be long gone. Your customers are on the internet searching for solutions to their problems and comparing options. They are reading reviews, consuming content and searching for networking opportunities to learn more about their challenges. Today’s businesses are staying in front of their industry by using online lead generation. Let’s dive into what lead generation for business is and why it’s important for your company.
Focusing on customer service not only retains business but can greatly impact resell, cross-sell and upsell opportunities to continue business revenue growth. Providing great customer service doesn’t only impact your business’ bottom line but it will earn you a great reputation and sometimes even unpaid media opportunities. When your customers are praising you, you have a better chance of gaining referrals for new clients. While every business owner knows that increasing new business is important, retaining great clients is even more critical. Here are 3 ways you can provide great customer service for your clients.
As you start to grow your database it’s important to plan for strategies that will keep contacts engaged with your brand. Your database should be filled with contacts from various sources who are at many stages of their buyer journey. Most businesses start out with current and past customers and then grow their list with new contacts such as blog subscribers, resources form fills, prospects and “contact us” requests. In order to continue to grow your business you want to be top of mind for every person that was interested enough in your company to provide you with their email information. Without being pushy or salesy, you need to stay in front of them and become a go-to resource for valuable information regarding your industry. As they continue to research, compare and make decisions about the solution that is best for them – you want your marketing information to be a reminder that your company is the best choice. As an inbound marketer, the method to achieve this is called “lead nurturing”.
Did you know that advertising helps generate $52b (or nearly 16% of all economic activity) in Kansas? Did you know that tax reform proposals include reducing the deductibility of advertising as a business expense? Reducing advertising deductibility would not only negatively impact the ad industry, but also the small businesses throughout the state that rely …
Hubspot defines the buyer’s journey as “the process buyers go through to become aware of, evaluate and purchase a new product or service”. Typically, the journey a buyer goes through will be a 3-step process containing – awareness, consideration and finally, the decision stage. Within the awareness stage, the buyer acknowledges that they have a problem then they move into the consideration stage where they work on defining the problem and beginning their research to a solution. Lastly, at the decision stage the buyer of course makes the purchase or decision to use a specific solution or work with a business. Defining the buyer’s journey for your business can seem like a difficult task if you have been using referral marketing as your main strategy. However, understanding the steps a new client will take when searching for your solution will improve your business model, help you make better decisions and ultimately grow your revenue.