The Everything Store: Jeff Bezos and the Age of Amazon (Key Take-aways)

The Everything Store book

Did you know that when Amazon.com launched, it was the underdog book seller, competing with Borders, Barnes & Nobles and other big box bookstores? To date, Borders has died, Barnes & Noble has been battered, but survived, and Amazon has thrived. Why? Take-away #1: Obsessively Think About the Customer and How to Provide Value About …

Read moreThe Everything Store: Jeff Bezos and the Age of Amazon (Key Take-aways)

How Health Care Offices Can Implement Loyalty Programs That Work

Did you know that according to Hubspot, existing customers

spend 67% more

than new customers? Also, studies show that “it costs a business

about 5-25X more

to acquire a new customer than it does to sell to an existing one”. It’s no surprise then that businesses are pushing to implement programs to help increase retention and loyalty with ideal customers. To increase customer loyalty your business needs to improve customer experience, satisfaction and value. A loyal customer can help grow your business much faster and cheaper than anything your sales and marketing department can do alone. The goal should be to delight your customers so that they not only continue to visit your office but also refer others to your practice and become evangelists of your brand. Let’s dive in and review some great ways to accomplish customer loyalty within a health care office.

Read moreHow Health Care Offices Can Implement Loyalty Programs That Work

3 Ways To Have The Best Customer Service

Happy young couple meeting with a broker in her office leaning over the desk to shake hands, view from behind the female agent.jpegFocusing on customer service not only retains business but can greatly impact resell, cross-sell and upsell opportunities to continue business revenue growth. Providing great customer service doesn’t only impact your business’ bottom line but it will earn you a great reputation and sometimes even unpaid media opportunities. When your customers are praising you, you have a better chance of gaining referrals for new clients. While every business owner knows that increasing new business is important, retaining great clients is even more critical. Here are 3 ways you can provide great customer service for your clients. 

Read more3 Ways To Have The Best Customer Service

What Does The Buyer’s Journey Mean For My Business

Hubspot defines the buyer’s journey as “the process buyers go through to become aware of, evaluate and purchase a new product or service”. Typically, the journey a buyer goes through will be a 3-step process containing – awareness, consideration and finally, the decision stage. Within the awareness stage, the buyer acknowledges that they have a problem then they move into the consideration stage where they work on defining the problem and beginning their research to a solution. Lastly, at the decision stage the buyer of course makes the purchase or decision to use a specific solution or work with a business. Defining the buyer’s journey for your business can seem like a difficult task if you have been using referral marketing as your main strategy. However, understanding the steps a new client will take when searching for your solution will improve your business model, help you make better decisions and ultimately grow your revenue.

Read moreWhat Does The Buyer’s Journey Mean For My Business

3 Easy Ways to Put Your Customers First and Why it’s Important


Recently we wrote a post about a key differentiator in how Under Armour and Blockbusters treat their customers (in a Tale of Two Companies). Under Armour and other successful and innovative companies seem to view the world (and their customers in it) differently than others. By putting their customers first, successful companies are able to anticipate their needs and translate those into products and services that will continuously revolutionize how they do business. This mutually beneficial relationship will yield much fruit for both parties.

Read more3 Easy Ways to Put Your Customers First and Why it’s Important

Call Now