Did you know that according to Hubspot, existing customers
spend 67% more
than new customers? Also, studies show that “it costs a business
about 5-25X more
to acquire a new customer than it does to sell to an existing one”. It’s no surprise then that businesses are pushing to implement programs to help increase retention and loyalty with ideal customers. To increase customer loyalty your business needs to improve customer experience, satisfaction and value. A loyal customer can help grow your business much faster and cheaper than anything your sales and marketing department can do alone. The goal should be to delight your customers so that they not only continue to visit your office but also refer others to your practice and become evangelists of your brand. Let’s dive in and review some great ways to accomplish customer loyalty within a health care office.