The Everything Store: Jeff Bezos and the Age of Amazon (Key Take-aways)

The Everything Store book

Did you know that when Amazon.com launched, it was the underdog book seller, competing with Borders, Barnes & Nobles and other big box bookstores? To date, Borders has died, Barnes & Noble has been battered, but survived, and Amazon has thrived. Why? Take-away #1: Obsessively Think About the Customer and How to Provide Value About …

Read moreThe Everything Store: Jeff Bezos and the Age of Amazon (Key Take-aways)

How Your Business Should Gather & Use Customer Data For Marketing

Are You Collecting and Using Data From Your Customers? Customer data is key to success with online marketing. Why? Because the data you collect from your customers tell you what you need to know about their behaviors and their engagement with your business. With this useful information, you can take the “guessing game” out of strategy …

Read moreHow Your Business Should Gather & Use Customer Data For Marketing

Using Social Media To Attract & Retain Your Best Employees

In today’s workforce, company culture is incredibly important to prospective employees. Attracting great, loyal and long-term talent is now much more about your company name, salary or it’s location. By not only creating but showcasing, a great company culture you can attract talent from all over the world and build an organization that thrives.

“In today’s culture, who you work with is becoming more important than who you work for, and digital marketing is the best way to show prospective employees who you are as an agency, from the bottom up.” – Hubspot

How do most people find out about new products, brands and opportunities? Social media! Social media is an excellent way to achieve many of your business goals including brand awareness, lead generation as well as talent acquisition. Facebook, Instagram, Snapchat, Youtube, Twitter, and LinkedIn are all platforms that you can utilize to highlight your company’s best attributes and show off why it’s a great place to work. Let’s dive into the best ways to use social media to attract and retain employees for your company.

Read moreUsing Social Media To Attract & Retain Your Best Employees

5 Things Companies Are Doing To Retain Employees

In a study of over 1000 workers, 31 percent reported having quit a job within their first six months.” – BambooHR

Employee retention is key to successful company growth. In order to retain your most talented and skilled employees, putting in place processes is a necessity. Plans for creating clear job descriptions, promotion and bonus structures as well as scheduled meetings and trainings are critical to encourage retention and growth. Here are 5 strategies successful companies put into place in order to retain employees.

Read more5 Things Companies Are Doing To Retain Employees

5 Softwares Companies Use To Hire & Retain Top Talent

Are you looking to streamline your processes in 2018? In order to grow and scale successfully, your business needs to look into each and every facet of your organization and identify how to implement more effective plans and processes. This includes hiring and recruiting top talent. How are you currently marketing yourself to generate interest from top talent? What processes are in place to ensure that potential candidates are aware of your available positions? If you are looking for ways to simplify your hiring process or improve it, here are 5 softwares you can utilize to do just that!

Read more5 Softwares Companies Use To Hire & Retain Top Talent

Finding The Right People For The Right Seats Using Digital Marketing

Let’s talk employee retention. Companies have a hard time blaming themselves when an employee makes the move to leave or is unhappy with their career. Many business owners will lay off employees due to lack of motivation, work ethic or competence. However, as a business owner and a manager of a team, you have to dive into the real reasons why employees are leaving your company. Whether by their choice or yours, what is the truth behind their unhappiness or under performance? Many times the reason is that you have the wrong people in the wrong roles.

Read moreFinding The Right People For The Right Seats Using Digital Marketing

How Health Care Offices Can Implement Loyalty Programs That Work

Did you know that according to Hubspot, existing customers

spend 67% more

than new customers? Also, studies show that “it costs a business

about 5-25X more

to acquire a new customer than it does to sell to an existing one”. It’s no surprise then that businesses are pushing to implement programs to help increase retention and loyalty with ideal customers. To increase customer loyalty your business needs to improve customer experience, satisfaction and value. A loyal customer can help grow your business much faster and cheaper than anything your sales and marketing department can do alone. The goal should be to delight your customers so that they not only continue to visit your office but also refer others to your practice and become evangelists of your brand. Let’s dive in and review some great ways to accomplish customer loyalty within a health care office.

Read moreHow Health Care Offices Can Implement Loyalty Programs That Work

5 Sneaky Ways to Find Out More About Your Competitors

Competitor research is one of your first steps when creating an inbound marketing strategy. Understanding not only who your competitors are but what they are doing online is critical to implementing campaigns that will attract your similar target audience. Learn what keywords they are going after, what social media platforms they hang out on and what resources they are providing for their audience. Competitor research can help you gain valuable information on a direction for your Search Engine Optimization and social media strategy, as well as your content marketing. Here are 5 tools that will help you in finding out more about competitors online.

Read more5 Sneaky Ways to Find Out More About Your Competitors

How You Can Use Inbound Marketing For Talent Acquisition

For all size businesses, finding great talent to join your team has always been a difficult task. Companies spend a ton of time reviewing, interviewing, training and then re-training talent with hopes to retain and clone their best team members. Decreasing team member churn is a pain point many businesses face, where too many resources are going into the hiring process because the wrong person was chosen for the job in the first place. Filling important positions, with the right candidates, is your most critical task to run a successful company.

Read moreHow You Can Use Inbound Marketing For Talent Acquisition

Website Keyword Research For Business: 6 Ways To Get Started

Website Keyword Research For Business: 6 Ways To Get Started

Step 1: Identify important topics relative to your business

Make a list of 5-10 “topic buckets” that would be ideal for your business to rank for. They should be a bit generic but focused on your business and industry.

  • Topics that come up in sales conversations
  • Topics that your competitors or industry influencers blog about regularly
  • What would your target audience search for if they were looking for your services?

Read moreWebsite Keyword Research For Business: 6 Ways To Get Started

Call Now