Website Keyword Research For Business: 6 Ways To Get Started
Step 1: Identify important topics relative to your business
Make a list of 5-10 “topic buckets” that would be ideal for your business to rank for. They should be a bit generic but focused on your business and industry.
- Topics that come up in sales conversations
- Topics that your competitors or industry influencers blog about regularly
- What would your target audience search for if they were looking for your services?
Step 2: Add keywords into your topic buckets
- What is your target audience searching about these topics?
- For example, say your topic bucket is dental implants
- Cost of dental implants
- Dental implants procedure
- Dental implants vs. dentures
- What are dental implants
- Dental implants benefits
- Dump everything you can think of into this list, we will narrow it down later.
Step 3: Identify related search terms
- Go to Google.com and type in your keyword. See what comes up for related search terms (scroll to the bottom of the page).
- If you are a Hubspot user, use the Keyword Tool to find related keywords and identify new terms to add to your list.
Step 4: Make sure you have a mix of head terms and long-tail keywords for each topic bucket
- Head terms are keywords that are 2-3 words and long-tail keywords are phrases or questions.
- You’ll want a mixture of both in order to have a successful keyword strategy. Your head terms are going to be harder to rank for and your long tail keywords will give you a boost in ranking.
Step 5: Complete your competitor analysis
- See what your competitors rank for in order to evaluate your keyword list. You don’t necessarily need to copy their strategy, but it will give you a good understanding of direction and more ideas to add to your list.
- Here are some useful tools for competitor keyword research:
Step 6: Narrow down your keyword list
- Utilize the Google Keyword Planner or Hubspot’s Keyword Tool to narrow down your keyword list. Using data on traffic metrics, difficulty, competition and current rank you can identify which keywords are best for your focus list.
- Also, use Google Trends when you need more information on a specific term or phrase.
Now start creating content!
Once you’ve completed these 6 steps you are ready to start creating keyword optimized content for your business website. This content will help bring more search traffic to your website from the right visitors, resulting in new leads and more business! Need help creating content, finding the right keywords or developing an inbound strategy that works? Contact us for a free consultation!