As many agencies focused on SEO and lead generation will tell you, local marketing campaigns start with updating business directory listings. Thousands of websites allow businesses to create listings including Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! When someone is searching for services related to your business and they are located in your area, having updated business listings in all the large directories is the way you will show up on the first page of search results.
It’s important not only for your business to show up in these directories but to have the most up to date and accurate information. Many businesses will submit themselves to a directory once and forget about it, just to find out that they are listed incorrectly. According to Moz.com the reason that your business listing may show up incorrectly even after it’s inputted is because, “…these search giants pull in business information from a variety of other sources, in addition to maintaining their own business databases. They both do the best they can to match the data that comes in from these other sources with what they have in their own index, but sometimes that doesn’t happen properly.”
Other than inaccurate information, another headache many businesses deal with when it comes to listings is actually submitting their business to the directories. Each have different formats and it takes some time to get through and ensure that they are 100% accurate. The big takeaway however is not how aggravating it is to go through this process (because trust me – we get it) but how important business listings are for your business. If it matters to search engines – you should be doing it. Search traffic is incredibly valuable to your business and the visibility you will get with accurate business listings can bring in great results from online marketing. Over 70% of Internet searches are for local business services and products, so it’s critical not to lose out on this traffic. Let’s talk more about the benefits of business directory listings and why you should prioritize this for your company.
Benefits of Business Directory Listings
All the major search engines, especially Google, use business directories to scan and identify business locations and information. Drive more traffic to your website by ranking higher in search engines due to increase visibility from your accurate business listings. As a local business, you should be concerned with local search engine optimization to help identify your business to your local audience. Having the information about your business in these listings creates a link back to your site. These links (backlinks) will help with SEO as well, driving your ranking up and increasing your search traffic overall.
Credibility & Value
Business directory listings have become a key part of your online identity or footprint. – Game Plan Geek
Google is not the only one that utilizes these directories, people do too! Increase your brand reputation and credibility by having accurate listings across all websites. You wouldn’t want someone else pretending to be your business or inputting the name and wrong information. It’s important to stay up to date with how your company is visible to potential customers online. Anyone can go in an update your data, it doesn’t have to be from you. Staying on top of this will help increase the amount of people who find and contact you from finding your company online.
How Is Your Business Listed Online?
Improve your online presence by claiming and maintaining your online business listings. Better Search Engine Optimization starts with building credibility and consistency for your brand. We develop a strategy for claiming, updating and monitoring your online business listings. Our technology automatically updates your business listings across over 70 directories including Google My Business, Bing, Yelp, Yellow Pages and more!
Instead of losing out on new customers due to inconsistencies, invest in technology that protects your listings from being overwritten and keeps authority in the right hands – yours.