Starting a social media strategy for your business could be overwhelming at first, but it doesn’t have to be. Businesses have been using social media channels, like Facebook, to generate brand awareness and traffic to their website for long enough now that we have gained critical knowledge on strategies that work. In order to fit this important social media strategy into your busy schedule you have to start by using a posting method that has been proven across multiple industries. Starting out with the simple posting schedule described within this post will allow you learn about what works best for you so you can create a strategy of your own!
A Strategy For How, What & When My Business Should Post on Facebook
The first important point to note is that although the suggestions in this article are a great way to get started, in order to get the best results you should continue to analyze what specifically works
for your audience. Post, review, repeat — think of this as you dive into your social strategy!
Why a Facebook Posting Strategy is Important for Your Business
When anyone logs into Facebook they are buried in content. Facebook Engineering Manager, Lars Backstrom, tells us “1,500 possible stories from friends and Pages are filtered per day on an average Facebook user’s News Feed.” In order to really get in front of your fans with your content you should keep in mind that your audience has a lot to choose from.
For businesses, posting schedule depends on the number of “fans” or followers you have on your Facebook page. In a study conducted by Hubspot in 2015, they reviewed Hubspot customers posting schedules and analyzed if frequency in posting affects engagement. They learned that “for organizations with fewer than 10,000 followers, however, the more often they posted to Facebook, the fewer clicks per post they received.” If you are just starting out on Facebook or are a small local business, it’s more likely that you have under 10,000 followers on your page. There is a lot of business pages out there, meaning a lot of competition. Facebook’s algorithm has ensured that its users are happy with their news feed content. So what’s the takeaway? In order to get the best return for your time spent on Facebook, post regularly but not too often and make sure you are providing valuable, interesting content for your target audience.
What Should My Business Post on Facebook?
Two of your main goals when posting on Facebook should be consistency and building trust with your audience as an expert in your industry. In order to do this, many businesses use what is called the 10-4-1 rule. This rule is essentially a ratio of what types of messages you will post to your channel over a 15-post period. For every 15 posts on Facebook:
- 10 posts should be information from a related industry outside source, not your company’s website, that provides value to your audience.
- 4 of every 15 posts should be links back to your company’s blog articles. Your business blog is an essential way to showcase the industry expertise you have to your existing and potential customers on Facebook.
- 1 post within your 15 posts on Facebook should lead back to a landing page on your website. Some examples of a post like this may be a quick note about what your business offers, a discount or limited time promotion or a new product announcement with a link to your contact page.
When Should My Business Post on Facebook
When it comes to time of day for posting, experts like Social Media Today and Social Media Week agree. According to Social Media Week, “posts at 1pm get the most shares; posts at 3 pm get the most likes.” Social Media Today tells us that “posts at 3pm the most clicks”, as well.
We recommend using the 10-4-1 rule on Facebook in order to stay in front of your followers and keep them engaged with your brand. Social Media Week tells us that in their studies, “Thursdays and Fridays get the best post engagement.” By posting once daily, you can identify if this data is in line with your results and create a posting schedule that generates the best results.
Key Takeaways: How Often Should My Business Post on Facebook
For businesses, Facebook could be a critical source of website traffic and lead generation. In order to identify if Facebook will generate results for your company you have to test! The creation of a posting schedule and methodology is an excellent start to a full online marketing and social strategy that will drive growth for your business.
- Use the 10-4-1 social media rule.
- Learn the best times to post by listening to your audience.
- Post regularly but not too often.
- Providing valuable, interesting content for your target audience.
Don’t stop here! Continue to improve your knowledge of Facebook for business. Now that you’ve learned how to often to post on Facebook, it’s time to take your Facebook marketing strategy to the next level. Download the FREE eBook: How to Attract Customers with Facebook!