The 2016 Social Media Marketing Industry Report shows 90% of marketers said that social media is important to their businesses. Businesses are having success with customer engagement and lead generation using social media platforms like Facebook, Instagram and more. When it comes to your social media marketing strategy, don’t feel like you’re on your own. Look at competitors or other businesses who have proven success with social media.
At Ampersand Business Solutions, we are constantly researching what works for businesses and what doesn’t. Our wide-range of clients gives us an opportunity to understand why social media is important for business. We thought we would put together some of our top tips for success on social media to help other marketers or small business owners.
7 reasons why social media is important:
1. Drive traffic to your website
According to HubSpot, 80% of marketers indicated that their social media efforts have generated more exposure for their businesses. You’ve spent a lot of time, money and resources on building a nice new website, but how are getting people there? Social media is important because it allows your business to reach a broader audience in a more humanizing way. Including links in your Facebook profile and cover photo can easily encourage new visitors to go to your website to learn more about your business.
2. Improve your SEO
Your number one goal is earning top spots in search engine rankings. Good content strategy is still most important when moving up those rankings, but the days of just optimizing title tags and meta descriptions are over. Now Google and other search engines account for much more. This is why social media is important for small business. Being active on social media now acts as a “brand signal” for those search engines. Basically, it’s saying your brand is legit. Social media is almost becoming mandatory for those wanting to rank high.
3. Generate leads for your sales team
Social media is important for not just marketing, but also the sales team. We advise using a good mixture of lead generation and non-lead generation content. Non-lead generation is great for brand awareness. More on that in #4. Lead generation content can be anything from contests, ebooks, live demos and more. Using social platforms to encourage customers to fill out forms is the best way to generate leads your sales team can follow up on later.
4. Increase your overall brand awareness
According to statistics from Brand Watch, 72% of all online US adults visit Facebook at least once a month. The audience is there. It’s time to create engagement with your brand. Social media isn’t about just promoting products and services. Use non-lead generation content like images or infographics to generate more awareness. The goal is to create content that is easily sharable so your brand will land in front of more potential customers.
5. Improve customer relationships with brand loyalty
Social media is important because it’s a two-way communication between you and your customers. A report from Texas Tech University showed brands with active social media profiles have more loyal customers. Encourage your customers to share their feedback, good or bad. The more your business can engage and interact with customers the more exposure your brand will receive. Brand loyalty will increase when your customers feel they can share their experiences and it’ll be heard.
6. Learn more about your customers
Now is a better time than ever to learn about your customers. Platforms with analytics like Facebook Insights allow you to learn and understand key performance indicators (KPIs) when it comes to customer demographics and behaviors. Using these insights, your business can practice market segmentation and target customers specifically.
7. Run ads to reach your target audience
Research shows 70% of business-to-consumer marketers have acquired customers through Facebook. Platforms like Facebook have given marketers can opportunity to use their customer insights to target potential customers based on location, interests and behaviors allowing you to be more relevant and ultimately increase conversions. Not to mention the cost of social media ad campaigns is relatively lower than Google search.
Why is social media important?
Why is social media important to your business? You’re limiting your overall brand if you’re not on social media platforms and regularly engaging with customers. More importantly it’s fun. This is your chance to humanize your business. Encourage feedback, admit faults and provide a place for ideas to be shared freely. This is your chance to build brand awareness, boost web traffic and convert more loyal customers.
Are you ready to grow your business? Learn How to Attract Customers on Facebook by downloading our eBook today!